Monitor Ad Server Availability
Are you sure your advertisements are being
displayed? The following article highlights why it is
important to check server uptime to avoid blowing your
advertising budget on wasted clicks or impressions.
Read AdXChange advice on
Monitoring Ad Server
Availability
Looking to Make A Targeted Online
Media Buy?
Ranking.com, the Web's largest database of free
website popularity metrics has partnered with AdXChange to
release (on a monthly schedule) the most visited websites on
the 'Net. Learn more and access the list for free (plus
the other million, just in case you're interested).
Review the Ranking.com 100
ROIspy.com and AdXChange Release
Guide
to Online Advertising Analysis
In an effort to educate pay per click advertisers on
maximizing their ad budgets, AdXChange and ROIspy.com
released a guide to online advertising analysis.
Review the online analysis guide now...
Forecast: 2005 Online Ad Spend Will
Rise 30%
Internet advertising is poised to continue its 2004 momentum
with strong growth in 2005, according to a new AdXChange
ad-spending forecast. Online Ad Media forecaster Pete
Prestipino released his 2005 ad-spending report last week,
which has online advertising growing 30 percent next year.
This would follow a 25 percent gain in 2004. Overall ad
spending is forecast to grow 4.8 percent. Prestipino pegs
2004 Internet ad spending at $7.8 billion, or 4.3 percent of
total ad spending. In 2005, he expects online advertising to
generate sales of $10.2 billion, or a 5.3 percent share of
total ad spending.
New Free
AdXChange Pay Per Click (PPC) Guide
Offers Unique Insight to Help
Companies Large and Small Avoid Common Online Advertising
Mistakes.
AdXChange’s new guide to pay per click (PPC)/ bid
for placement advertising is an essential resource that
demystifies eCommerce for companies venturing into this
rapidly expanding new arena of online advertising.
Read the report...
PPC Value Rating and Trust Report
Released
AdxChange.com released a report indicating value and
trust ratings for the most popular PPC (pay per click)
search engines.
Read the
report...
Online Advertising
Glossary
As if you did not have enough to do running a website, you
have to learn all the jargon if you plan on not being lost.
Here's a quick reference guide to the most frequently used
terms in online advertising.
Check out the Online
Advertising Glossary
eMonth - Marketing & Online Advertising Newsletter
Trends and analysis about Internet business. Online Advertising, Web promotions and Internet marketing. Practical information and real-world reviews that help you stay on top of the ever changing advertising and promotional landscape online. Advertising Newsletter ... Subscribe
Feature Advertising
Opportunity:
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AccessoryAd™ program lets you bid to appear on websites of adjunct
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PREVIOUS ARTICLES
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UnderstandingROI - Return on Investment
What Every
Online Advertiser Should Know
There is no more misunderstood or misinterpreted
acronym in business language than ROI - return on
investment. When it comes to measuring ROI for Internet
advertising campaigns and the sub-campaigns of those
campaigns, it gets even more difficult to understand, but
more importantly to measure. If you are concerned (or at
least partially interested in) determining YOUR ad ROI,
read more...
Super Secret Tip For Using PPC
Search Engine Advertising Successfully
It's not about traffic; it's about generating
leads. That's right; it only took me eight words to give you
the double secret super tip on using pay per click search
engines successfully.
Read the rest...
Paying for Website
Visitors:
The Allure of PPC for
Small Biz Owners
Pay per click / bid for placement advertising is
now a primary means to generate traffic for many webmasters
and website owners. Discover the allure of PPC for small biz
owners and what it takes to succeed in the competitive
landscape of the bid for placement advertising industry.
Is PPC right
for you? Read more!
60% of Validation Services
Do Not Require Information
to be Verified
Research from a recent report by the ValidatedSite Seal of
Approval service shows over 60% of the most popular
third-party validation services do not require information
provided by the company to be verified.
Read more...
Search: The Catalyst of Online Advertising
The rate of Internet advertising spending increased close to
50% during the second quarter of 2004 as compared to the
second quarter of 2003 according to a report published by
the IAB and PricewaterhouseCoopers.
Read
more...
The Right
Time to Ramp Up Your Fall Advertising Efforts
Three Steps to Prepare for the Holidays
It is only a
few months away but now is the time to prepare your online
advertising campaigns for the upcoming holiday season. Here
are a few steps you should take to ensure that you get the
most from your holiday traffic.
Read these tips now...
Online Advertising Exceeds Expectations in Q1 2004
Interactive Advertising Bureau reported recently that
Internet advertising revenue reached $2.3 billion in the
first quarter; an industry record. The increase was 4
percent higher than the fourth quarter's record revenue of
$2.18 billion of 2003 and up 39 percent from a year ago.
Read more online advertising news
Hispanics Have the Numbers But Asians Have the Income
Read More on Hispanic vs Asian Media Advertising
Media Buyers:
The Advertising/Linking/Media kit Angle -
View our Internet Advertising Media and Marketing Kit/Guide Idea of the Day: Start an Internet Advertising Firm
Internet Advertising Firm ... More Information
International Online Advertising
International Online Advertising Guide ... More Information
Browser Changes to Hit Online Advertising
Browser Toolbar Advertising ... More Information
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